𝗛𝗼𝘄 𝟮 𝗜𝗜𝗧𝗶𝗮𝗻𝘀 𝗕𝘂𝗶𝗹𝘁 𝗜𝗻𝗱𝗶𝗮’𝘀 $𝟴.𝟴𝗕 𝗦𝗼𝗰𝗶𝗮𝗹 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗚𝗶𝗮𝗻𝘁 (7/50)
Introduction In a country where Amazon and Flipkart dominate urban e-commerce, one company quietly built India’s largest social commerce engine by targeting the ignored majority — non-metro Bharat. That company is Meesho . Founded in 2015, Meesho didn’t compete by building bigger warehouses or offering faster delivery. Instead, it rewired commerce itself — turning ordinary Indians into entrepreneurs and leveraging social networks as distribution engines. Today, Meesho serves ~187–190 million annual transacting users, processes over 1.3 billion annual orders, and generated ₹7,615 crore revenue in FY24. But how did it get here? 1️. Founding Story: Who Built Meesho and Why? Meesho was founded in December 2015 by: Vidit Aatrey (CEO) Sanjeev Barnwal (CTO) Both are IIT Delhi graduates. Founders’ Background Vidit Aatrey previously worked at InMobi. Sanjeev Barnwal had a technical background and deep product understanding. Initially, the founders tried digitizing offline retailers. But they ...
